Group - Hershey (HSY)

We are going to invest in Hershey's stock. Hershey is North America's largest chocolate producer and for quite some time now, they have been very successful. Hershey sells products in 50 countries under 60 brand names including, Hershey's, Reese's, and Kisses.Rising costs are a particularly difficult challenge for Hershey; in 2008 alone, input costs increased more than $100 million. According to Britney's research, "the company is particularly vulnerable to market prices of key ingredients like cocoa, milk, sugar and peanuts, all of which saw price increases in 2008. In order to combat rising costs, the company both lowered product weight and raised domestic wholesale prices. Given the price increases, Hershey has committed to refocusing on its core chocolate brands with a 20% increase in advertising spending through 2009." Yesterday, Hershey's stock closed at $42.98 and re-openeds at .So far the stock has hit a 52-week low of $33.70 and 52-week high of $43.58. According to Alexander's research, according to the recent team-up of M&M and Mr. Wrigley, "Hershey's has decided to increase their marketing by 20% and has increased the company's long term annual sales target." This aslo shows that Hershey's stovk is ready for competition, and is ready to win. Hershey chairman seaid, "they won't let Hershey's company fall to the competition." In addition, according to Denisha's findings, "Hershey is currently above its 50-day moving average of $39.93 and above its 200-day moving average of $38.22. Look for these moving average to climb to confirm the company's upward momentum."


http://www.benzinga.com/press-releases/c198055/hershey-the-trend-continues-higher-hsy